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Your Service or Product is the “Hero” of Your Web Site

Your Service or Product is the “Hero” of Your Web Site

Your web site visitors want to know what you can do for them.  This trumps everything else.  If you appear to satisfy their needs, only then will they continue to research your “about us” links or have the slightest desire to see a picture of your facilities.Web sites, even those that have been developed by a professional agency, frequently make the mistake of featuring company information more prominently than company offerings.  My experience has been this is catastrophic to your response rates.Please do not misunderstand; your site visitor does want to know that you are an established company with a strong position in the market.  But their first question is “does your service or product meet my needs now?”  My recommendation is you answer this marketing question with a big YES.  Feature your “Hero” prominently on the site If you …

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